NBC Universal has sold $800 million in advertising for the 2014 Winter Olympics in Sochi, Russia, according to Seth Winter, exec VP-sales and marketing for NBC Sports Group. Thats a record for the winter games and coming from fewer advertisers, NBC said.
The windfall for the Sochi games tops the previous Winter Olympics mark of roughly $750 million in ad sales that NBC wrote for the 2010 Vancouver and 2002 Salt Lake City games. NBC said with local support its total might approach $970 million for the Sochi games, scheduled for Feb. 7 to 23, 2014. The London 2012 games set the record for Summer Olympics with more than $1 billion in ad sales.
Read the full story at NBCU Says Its Sold a Record $800M in Winter Olympics Ads | Media – Advertising Age.
