During the three month period ending in February 2012, 51 percent of the smartphone audience accessed air and/or hotel content on their device, with 4 in every 5 mobile travelers accessing both air and hotel content. The most popular air travel-related mobile activity was checking airfare prices, in which 26 percent of all smartphone users engaged.
Read the full story at Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past Three Months.
