Netflix has said it has hit the 1 million subscriber mark in the UK and Ireland, just over seven months after the US subscription video on demand service launched in the countries.
The company, which launched in the UK and Ireland on 9 January, is aiming to take on rivals including Amazon-owned LoveFilm and BSkyB.
Reed Hastings, the chief executive of Netflix, said that the milestone proved that there is a significant appetite for a new rival to offer cut-price subscription packages of on-demand films and TV shows.
Read the full story at Netflix reaches 1 million UK subscribers | Media | guardian.co.uk.
