Skippable video ads comprise a third of all ad impressions, Mobile Marketing Association finds – The Drum
The majority of video ads are less than 15 seconds In length, research from the Mobile Marketing Association has found, with...
read moreMediaPost Publications ‘NYT’ Registers Uptick In Digital Revs And Subscriptions, Native Ads Launched – MediaPost
While remaining cautious about the year ahead, The New York Times Company reported strong first-quarter earnings on Thursday. Digital ad revenues...
read moreFDA Regulations on E-Cigs Do Not Include Ban on Advertising – Advertising Age
The Food and Drug Administration is not going to stand in Madison Avenue’s way when it comes to the marketing of...
read moreFacebook profits triple as revenues surge on mobile platform success – theguardian.com
Facebook profits tripled to $642m as revenues soared 72% in the first quarter of 2014, with the company continuing to shift...
read moreMediaPost Publications NBCU Records Double-Digit Revenue, Subscriber Growth – MediaPost
On top of an already solid first quarter for NBCUniversal with a big Sochi Winter Olympics, ad revenue take yielded soaring...
read moreVideos lead to 25% more engagement on Facebook, Adobe finds, while Fridays are the best for post impressions – The Drum
Video ad and post replays on Facebook are up 785 per cent year-over-year (YoY), research from Adobe has found, not long...
read moreMediaPost Publications Online Video Ads Out-Price TV Spots – MediaPost
For 2013, the average online video ad was about double the price of a national TV commercial — and in some...
read moreFacebook set to launch mobile advertising network this month – The Drum
Facebook could be set to launch a mobile advertising network at the F8 conference this month, according to reports. It is...
read moreNew figures show UK newspapers thriving online – so why do they keep losing money on print? – MAA
British newspapers are continuing to grow their online audiences according to new ABC Multi-Platform figures for March, with the Guardian breaking...
read moreHow Smartphone Owners Shop – L2
At this week’s Mobile & Tablet Breakfast and Lunch events, L2 Research Lead Colin Gilbert and L2 Founder and CEO Scott...
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