Daina Middleton Elevated to WorldwideCEO; Frederic Joseph, Gareth Mulryan Named Regional Leaders
CHICAGO – December8, 2011– Performics, the performance marketing agencyowned by Publicis Groupe, todayannounced a new global leadership team in support of its burgeoning worldwidenetwork. Daina Middleton, current U.S. CEO, expands her role and is promoted to Worldwide CEO based in Chicago, effectiveimmediately.
Performics currently operatesin 14 countries and plans additional expansion in 2012. To further support thisgrowth, Performics also announces a new regional management structure. FredericJoseph becomes CEO for Performics in Europe, Middle East, Africa, based inLondon; and Gareth Mulryan is the new Regional Director in Asia Pacific, basedin Singapore.
Joseph and Mulryan willreport to Middleton and, with Vice Chairman Andras Vigh, complete the newglobal management team. Vigh will have network development responsibilities forPerformics, in addition to his role as Chairman for VivaKi in China.
“Performics has achievedphenomenal growth over the past year through the development of our worldwidenetwork of talent,” commented Middleton. “We are committed to redefiningperformance marketing around the world, and will achieve this by providingperformance marketing services across search, affiliate partnerships,performance display and social marketing resulting in a consistent globaloffering for our valued clients.”
Prior to her role as U.S.CEO, Middleton spent two years at Publicis Groupe’s Moxie, after adistinguished tenure at Hewlett-Packard. Joseph is a veteran of PublicisGroupe, responsible for launching Zed Digital in France and Europe within thepast 10 years. Mulryan most recently led search marketing for Performics inAsia Pacific, after successfully leading digital efforts at ZenithOptimedia.
About Performics
Performics is the first global performancemarketing company to partner with marketers to make smart marketing decisionsthat improve ROI. Founded in 1998, our performance specialists are certifiedexperts in search, affiliate & feeds, and social & display channelsacross all screens. Headquartered in Chicago with presence in 14 countries andregional hubs in London, Paris, and Singapore, Performics is part of PublicisGroupe—the world’s third largest communications group and top global searchspender.
