As Wall Street panics, Madison Avenue — at least that part funded by Procter & Gamble Co. — need not begin just yet.
P&G hiked its world-leading global ad spending 8%, or more than $700 million to $9.3 billion, for the fiscal year ended June 30, setting all-time records both in absolute terms and as a share of sales for the company despite a weak economy and rising commodity costs.
Read the full story at adage.com
