As is L2′s tradition, at the start of the new year, we publish a series of predictions about the 12 months ahead. With particular focus on the digital and the prestige, these predictions cover the gamut; from broad topics like e-commerce and regional demand, to narrower trends pertaining to specific social media platforms, luxury brands and retail companies, our analysts came up with eight bold forecasts for 2013. The first of these is that the social landscape will continue to shift. Though aging Facebook was battered in 2012 by an embarrassingly overvalued IPO and a streak of privacy breach scares, Zuckerberg’s billion-person platform will remain relevant and important in the coming months.
Read the whole thing at L2: A Think Tank for Digital Innovation » Prediction No. 8: The Social Landscape Will Shift.
