In our new Tablets study, “The New Purchase Path: Swipe, Tap, Own,” we found that despite rapid and deep tablet adoption, retailers haven’t kept up, particularly in terms of site. In fact, less than 10 percent of the 60 retail brands we assessed in the report currently maintain a site optimized for tablets.
Read the rest at L2: A Think Tank for Digital Innovation » Retailers Fail to Prioritize the Tablet Experience.
