Supermarket giant Tesco has revealed plans to install futuristic screens at 450 petrol station forecourts in order to allow advertisers to determine the age and sex of shoppers as they queue at tills.
The facial recognition technology is being deployed in conjunction with digital signage specialists Amscreen, owned by Lord Sugar, to allow targeted ads to be shown to specific groups of people.
Read the full story at Tesco to introduce in-store facial recognition tech for advertisers | The Drum.
