21st century netizens are gradually becoming more aware of the need to evade digital tracking technologies.
The number of people concerned about online privacy jumped 24% from GlobalWebIndex Wave 3 (Sep 2010) to Wave 8 (Jan 2013). And in the vast majority of markets, more than 1 in 10 people are now aware that the internet poses a threat to personal privacy.
Read the full story at GlobalWebIndex.
