Mobile adverts are considered to be ‘an invasion of privacy’ to over three quarters of smartphone users, according to a global research study conducted by Publicis-owned creative digital agency, Razorfish.
The study, which aimed to examine the behaviour of Millennials in comparison with Generation X, involved 1,500 contributors from across UK, US, China and Brazil, with an overall average of 77 per cent saying they thought it was an invasion of privacy when adverts targeted them through their phones (US 79 per cent, UK 78 per cent, Brazil 73 per cent and China 76 per cent).
Meanwhile, another overall average of 77 per cent of respondents also said that they hated seeing the same internet advert multiple times (US 77 per cent, UK 81 per cent, Brazil 78 per cent and China 80 per cent).
Read the full story at Three quarters of mobile users see targeted adverts as invasion of privacy, says Razorfish global research | The Drum.
