Video advertising company TubeMogul has announced that it will be launching the real-time buying of smartphone and tablet video advertising in a bid to offer brands a “new level of engagement on mobile devices”.
TubeMogul’s media buying platform already has 12.5 million streams per day and is set to expand its video advertising worldwide, with this being the first time that formats will be available globally through real-time bidding.
Read the rest at MediaTel: Newsline: TubeMogul launches real-time buying of smartphone and tablet advertising.
