Twitter will begin allowing advertisers to directly target users based on the interests they reveal in their tweets, the social media company has announced.
The move will see Twitter, which carries 400m messages every day, actively sift through what each user is reading and tweeting to discern every account holder’s interests.
The company hopes to catch up to other internet brands that have had varying degrees of success in using technology to serve better-targeted ads.
See the full article at Twitter allows advertisers to target users directly in bid to increase profits | Technology | guardian.co.uk.
