The big question for many brands when it comes to social media is how does it affect the bottom line? Twitter provided an answer to that question yesterday as it released a study showing how tweets drive sales
The study by Deloitte, which was launched at the Twitter4Brands event at the Tate Modern on Londons Southbank, showed that tweets not only generate valuable word-of-mouth effects that impacts consumer demand, but positive tweets about a brand directly drive sales
Read the full story at Twitter does drive sales says Deloitte study – Brand Republic News.
