There is much talk this week of a print comeback. After years of Magazine’s decline both in ad pages and title count, this year a turnaround seems afoot with a handful of major September issues (Elle, Marie Claire, InStyle, People Style Watch) all set to weigh in at their heaviest on record. While this news is heartening, there is no question that the future of magazine content will still be primarily digital. And that doesn’t just mean putting print articles online or maintaining a well-kept blog. In our Digital IQ Index®: Magazines report, released Tuesday, one of the areas our researchers focused on was magazines’ ability to extend their brand reach through Twitter.
Read the whole thing at L2: A Think Tank for Digital Innovation » Twitter’s Big Role in Magazine Branding.
