During Q2 2012 smartphone penetration continued to grow, with 54.9 percent of U.S. mobile subscribers owning smartphones as of June 2012. This growth is driven by increasing smartphone purchases: 2 out of 3 Americans who acquired a new mobile phone in the last three months chose a smartphone instead of a feature phone.

US Smartphone Operating System market share in June 2012

via Two Thirds of New Mobile Buyers Now Opting For Smartphones | Nielsen Wire.

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