Social media influences TV viewing habits, so Channel 4, the U.K.’s second biggest terrestrial commercial TV station, is launching a whole channel dedicated exclusively to the shows that create the most buzz on Twitter, Facebook and their rivals.
In true social-media style, the new channel, called 4seven, will introduce each program by broadcasting viewers’ comments about the shows — both good and bad.
via U.K. Channel to Only Air Shows With Most Social-Media Buzz | Global News – Advertising Age.
