The number of U.S. households with a TV connected to the Internet grew to 42 million in the first quarter, up almost 17% from a year ago.
The vast majority of that increase was driven by the rise in the number of homes with connected TVs or TVs linked online through a video-game console, Blu-ray disc player or a streaming media player, according to a new NPD report.
For the first time, there are now more U.S. homes with a streaming media player like Roku or Apple TV than Blu-ray disc players connected to the Internet. The streaming media audience now spans 15 million homes versus 13 million for an Internet-connected Blu-ray player.
Read the full story at MediaPost Publications Connected TV Households Climb To 42 Million 05/16/2014.
