London – VivaKi’s dedicated R&Dentity, the Nerve Center, today announced a strategic partnership throughout Europe with Weborama, aleader in Technology & Data solutions. Weborama will provide invaluablelocalized media, data and technology assets across Europe for VivaKi NerveCenter’s market leading Audience On Demand™ (AOD) trading desk.
AOD is aproprietary addressable media capability which aggregates precisely definedaudiences from data sources and enables marketers to reach relevant audiencesthrough a digital interface. The AOD product is leveragedby VivaKi agencies, which include Starcom MediaVest Group, ZenithOptimedia, Razorfishand Digitas and to date has served a total of 72+ billion impressions across265 advertisers and 11,000+ campaigns, across the US and EMEA.
Weborama is the European leader in online CampaignManagement, Profiling & Targeting solutions and currently a partner to VivaKiagencies in France and Spain. The strategic partnership will extend the currentrelationship to cover all key European countries where AOD is live including the UK, Netherlandsand Germany. The partnership with Weborama is VivaKi Nerve Center’s first tospan Europe, outside of existing partnerships with Google and Microsoft.
Marco Bertozzi, EMEA Managing Director for the VivaKi Nerve Center says: “Our strategy hasalways been to deliver a consistent global approach to AOD, partnering with thestrongest local companies to deliver the most advanced data solutions for ourclients. In theexchange environment too many companies offer data and inventory either locallyon a country specific basis, or globally but with a key focus on the States.Weborama has a unique offer providing advanced technologies and the very bestdata, as demonstrated by their recent partnership with Hi-media, across Europe.This ensures we really are delivering the best solutions for our clients.”
Alain Levy, CEO of Weborama says: “This partnership with theVivaKi Nerve Center will allow us to leverage the success stories we’ve hadwith the agencies in France and Spain and to extend the relationship to otherEuropean countries where we operate. VivaKi has been at the forefront of the AdTrading game with the Audience On Demand™platform, they’ve pushed us forward to deliver the best possible technology,data and media solutions to their clients, so we look forward to expanding thissuccessful relationship with them.”
NOTES FOR EDITORS
About VivaKi
VivaKi is part of Publicis Groupe(Euronext Paris Exchange: FR0000130577; and part of the CAC 40 index) theworld’s third largest communications group. VivaKi aggregates the marketplace influence of four autonomous brands,including two global media agency networks: ZenithOptimedia and StarcomMediaVest Group; and two leading digital marketing agencies: Digitas andRazorfish. On behalf of its agency brands and their clients, VivaKi faces themarket to help identify and build technology, message distribution, audienceaggregation and content solutions for the future. Sitting at the core of VivaKiis the VivaKi Nerve Center, which serves as a think tank, R&D center andtesting ground to activate new pathways for clients to connect with consumersin an increasingly digital world. VivaKi also includes a Talent &Transformation Practice, which leverages the scale of the VivaKi brands todevelop and deliver tools and approaches designed to attract, develop, train,motivate and reward the world’s best people. www.vivaki.com
About weborama
Weborama is theEuropean leader in Campaign Management and Behavioural Advertising services.The company’s Technology & Data positioning has proven very successfulsince 1998, when Weborama was created in Paris. It has now more than 120employees and operates across 6 countries (France, Spain, Portugal, Italy,Netherlands and UK), providing over 300 key accounts with innovative solutionsto manage and optimize their online marketing investments. Weborama has beenlisted on NYSE Euronext’s Alternext market in Paris (ALWEB) since 2006 and hadrevenues of 15.2M€ in 2010.
Website:www.weborama.com
Contact
VivaKi
Weborama
Les RoisMages : +33 1 41 10 08 08
