Soon, the internet will know what you watched on TV.
In recent weeks, data company Datalogix has launched a new product that aims to let digital ad buyers target ads to people online based on the shows they watch on TV. The product is a result of a partnership with TRA — a firm that was acquired by TiVO last month — which has TV viewing data from cable boxes in more than 4 million U.S. homes.
Read the rest at Web Ads Target Based On What You Watched On TV | Digital – Advertising Age.
