This could be Facebook’s Google moment.
Getting a consumer’s attention is great — and Facebook holds the most attention on the net. But knowing what a person wants and instantly matching that desire with a targeted ad is what really churns sales and has built search into a $12 billion U.S. business. This month Facebook quietly started testing its own version of intent-based advertising, delivering real-time ads based on user wall posts and status updates.
via adage.com
