Yahoo is gauging advertisers’ interest for a new kind of online ad – a hybrid of search and display advertising – which it hopes could help boost the fortunes of its perennially disappointing search business.
The technology giant has launched an improved version of its search engine which it hopes will lure users back to its site. Yahoo, once a pioneer in ways to search the web, has been losing market share to Microsoft’s Bing and is now at risk of falling into third place in terms of numbers of search queries.
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