With a 61.6 percent share of all Russian searches–and nearly half (47 percent) of the search demand for the brands featured in our report–Yandex is the search engine brands wanting to reach a wider Russian audience need to focus their organic and paid search efforts. Despite Russia’s rapidly growing e-commerce sales, which are projected to reach $36 billion by 2015, this isn’t yet the case.
Read the rest at Yandex to Become Russia’s Largest Online Marketplace | L2’s The Daily.
