Before brands invest in driving more traffic to their YouTube channels, they’d be smart to first make sure users can actually find the content they’re looking for. It sounds obvious, but a recent internal analysis of 11 major beauty brands’ top 5 videos on branded YouTube channels revealed that only 53 percent of this content included a product name in the description. A further 13 percent didn’t mention the brand’s name or the product name. Seven percent didn’t even bother to provide any description at all.
Read the rest at L2: A Think Tank for Digital Innovation » Years Later and Many Brands Still Bad at YouTube.
