As part of its 50th Anniversary celebrations, Campaign magazine has named Zenith in its Best 20 Agencies of All Time. Coming in at number 8, Zenith is ranked ahead of all other media agencies.
The ranking of UK agencies combines both creative and media and is based on those agencies that have been the most influential in the market.
Campaign paid tribute to Zenith’s pioneering launch 30 years ago: “The October 1988 launch of Zenith Media Buying Services was the realization of a dream for founder John Perriss…the amalgamation of the media departments of Saatchi & Saatchi, BSB Dorland (Bates), KHBB and Saatchi’s recently acquired Ray Morgan & Partner gave Zenith a 15% share of UK media; the next biggest agency had 5%. It caused ructions in the market.”
You can see the full Best 20 Agencies of All Time listing here.