Following a competitive pitch, the Singapore Tourism Board has appointed Zenith, part of Publicis Media, as agency of record to manage its global media planning and buying business, replacing the incumbent MEC.
The Singapore Tourism Board markets Singapore as a compelling destination for visitors and investors. The new appointment will take effect from 1st April 2017 and will see Zenith managing the Singapore Tourism Board’s media communications across 18 markets – Australia, China, Germany, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States and Vietnam.
“The travel industry has been the most disrupted through technology. As the ROI agency, we reimagined ROI for Singapore Tourism Board through personalisation as travellers connect to an experience journey.”
Helen Lee, managing director, Zenith Singapore
“We look forward to working closely with Zenith as an agile and bold agency partner to help us create new possibilities and thrive in today’s dynamic media environment.”
Lynette Pang, Assistant Chief Executive, Singapore Tourism Board.