Zenith has published a special edition of its data & insights publication, Global Intelligence, focused on eight key areas of focus for marketers over the coming year. Called 2018 The Year Ahead, builds on Zenith’s previous annual trends reports, this year acknowledging that many areas of real opportunity for marketers have been developing over the past couple of years.
We have clustered these areas of emerging of opportunity and focus under four headings:
Trust
- Brand communication in a post-truth world
- Blockchain driving trust and transparency
Inclusivity
- Brand purpose in an era of social protest
- Rethinking targeting: the rise of perennial marketing
Immediacy
- On-demand brand experience
- AI powering consumer engagement
Seamless Interaction
- Shopping from live-stream content
- The impact of voice technology
