Zenith is tapping Greg Castronuovo to head its West Coast operations as president.
Based in Los Angeles, he will report to Solange Claudio, president-Chief Operating Officer of Zenith, Moxie and MRY.
This is a newly created position at the Publicis-owned shop. The agency has clients outside Los Angeles on the West Coast and is trying to expand its footprint in the region.
Previously, Castronuovo served as president of OMD West for more than a decade, growing OMD’s roster of clients in Seattle, San Francisco and Los Angeles.
While there, he helped quadruple the size of OMD’s Western operation by onboarding clients such as LS&CO, CBS, University of Phoenix, Ancestry, Wells Fargo, SNAP, Activision, Mitsubishi Motors, Hilton Worldwide and others.