Underlying ad recovery continues despite shocks in Japan and the Middle East.
SUMMARY
- This year’s growth revised down from 4.6% to 4.2% after the turmoil in Middle East and the earthquake in Japan
- Our first estimate is that these one-off events have knocked about US$2.4 billion off this year’s global ad expenditure
- The underlying recovery remains healthy, though, and we have upgraded our forecast for 2012 from 5.2% to 5.8%
- Developing markets to increase their share of global ad expenditure from 30.9% in 2010 to 35.1% in 2013
- Internet to become the world’s second-largest advertising medium in 2013, overtaking newspapers
