Global ad expenditure to return to pre-recession peak level this year.
Download
summary
- Global ad expenditure forecast to reach US$471 billion this year, the same as the peak level of expenditure reached in 2008
- Expenditure predicted to grow 4.1% in 2011, essentially confirming the 4.2% growth predicted in April
- Small softening in the Americas and Europe counterbalanced by stronger spending in Asia Pacific
- Middle Eastern advertising continues to decline as political disruption spreads
- 2012 and 2013 forecasts marginally upgraded
- Internet the fastest-growing medium (14.2% a year) between 2010 and 2013
- Television to contribute most new ad dollars (49% of total)
