Global ad expenditure continues to grow despite stock market turmoil.
Summary
- Global ad expenditure forecast to grow 3.6% in 2011 after a modest slowdown in expenditure growth towards the end of the year
- Growth forecast for 2012 remains a reassuring 5.3%
- This picture is consistent with a history of ad market growth after many previous stock market shocks, assuming the world economy does not deteriorate dramatically
- Developing markets to increase their share of the global ad market from 31.0% in 2010 to 34.9% in 2013
- Internet the fastest-growing medium between 2010 and 2013 (14.6% a year)
- Television to contribute most new ad dollars (46% of total)
