ZenithOptimedia and Performics will have a strong presence at this year’s DMEXCO – the global digital marketing conference, held in Germany.
On Wednesday 10th, ZenithOptimedia’s Chief Digital Officer, Stefan Bardega, will give his vision of the opportunities and challenges in mobile, in a panel session moderated by the IAB: ‘The Future Mobile Debate ’ (13.00, Debate Hall). Performics will host a session on the power of data: ‘Inspired by Data – How Insights are Revolutionising Advertising and Content’. This session will feature Michael Kahn, CEO, Performics, Worldwide and Christian Kohn, Executive Managing Director, Performics, Germany. (15.00, Seminar 7)
And on Wednesday, Michael Kahn will take part in a Google seminar ‘Adding data, Boosting Impact: Improve Engagement and Performance in Digital Advertising”, which previews the findings of a joint study with Boston Consulting Group. ZenithOptimedia will be the first agency to act on the research. (11.00, Seminar 1)
Michael Kahn takes to the stage again on Thursday, for two sessions. He will be leading a ZenithOptimedia seminar, co-presented by Microsoft, which will reveal the findings of our joint project on multi-screen engagements. The session is called ‘Driving Brand Experiences Through Multi-Screen Engagement’. (14.00, Seminar 7). Michael then has another session with Google: ‘The Future Performance Debate: Break Down Silos for Brands’ (14.45, Debate Hall).
ZenithOptimedia and Performics will also have a physical presence at DMEXCO – at the VivaKi lounge and at Performics’ dedicated exhibition stand. For more information about the conference and exhibition, click here.
