Socialtools is helping to drive ZenithOptimedia’s Owned First approach to planning

ZenithOptimedia has unveiled a brand new version of its market-leading social media analysis app, Socialtools. Developed by ZenithOptimedia, Socialtools is a proprietary live tracking app that monitors the performance of thousands of brand pages in Facebook, brand accounts in Twitter and brand channels in YouTube.

SocialtoolsV2 has been a year in development and includes a range of new key features that enable ZenithOptimedia to better deliver ‘Owned First’ strategies for clients. These include: tracking of brands in Instagram, optimisation for touchscreen smartphones and tablets, and a new and improved design and interface.

The Socialtools app generates 120 live charts that report trends, norms and benchmarks for each brand’s social performance against competitors across 104 categories in 123 countries. Socialtools is currently tracking 46, 358 brands across Facebook, Twitter, YouTube and Instagram.

Socialtools provides ZenithOptimedia’s clients with a comprehensive range of data services and insights that are critical for communications planning in an Owned First world. These include continuous live daily competitive performance monitoring of brands in social media, rankings that identify best-in-class brands, live insights from brand users and advocates, and delivery of live social performance dashboards online.

Ultimately, Socialtools helps brand managers to answer many critical marketing questions. These include: how can I grow and engage fans and followers in social media, who are the social leaders in my category and why, what is my brand’s daily social performance versus competitors, and what can I learn from committed brands users?

Sean Healy, Global Communications Planning Director, ZenithOptimedia, said:

“ZenithOptimedia is helping brands to create authentic user experiences by placing owned media assets at the forefront of their communications strategies. We call this Owned First and it is an exciting way to boost ROI. Socialtools is a cutting edge app that enables brands to make the right Owned First choices by gleaning critical insights from wealth of social media data.”

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