ZENITHOPTIMEDIA TAKES THE STAGE ON TUESDAY 17TH OF JUNE AT 16.00: THE REVOLUTION WILL NOT BE TELEVISED – HOW YOUTUBE STARS ARE TRANSFORMING ENTERTAINMENT AND BRAND MARKETING
Online video creators such as KassemG and PewdiePie are the biggest stars that many in the advertising industry have never heard of. Their huge global ‘millennial’ following comes from the popularity of their irreverent take on popular culture. But these creators don’t see online as a stepping-stone to TV, it’s their natural home, enabling them to interact with their fans.
Brands have an opportunity to engage these huge fanbases – helping to create content and becoming part of the entertainment – but only if they behave in an ‘authentic’ way.
In this seminar, entertainer KassemG and beauty blogger Camila Coelho will share the secrets of their YouTube success. Disney-owned Maker Studios – the world’s biggest producer of online video – and Newcast – ZenithOptimedia’s global branded content network – will explain how marketers can embrace the exciting world of online video.
KassemG, entertainer and YouTube star
Mark Waugh, Global Chief Content Officer at Newcast,
Erin McPherson, Chief Content Officer at Maker Studios
Camila Coelho, Beauty Blogger and YouTube Star
