ZenithOptimedia Guangzhou has won the media account for several major brands under Carlsberg China, including Carlsberg Chill, Carlsberg Light and other excellent local brands.
ZenithOptimedia Guangzhou has won the media account for several major brands under Carlsberg China, including Carlsberg Chill, Carlsberg Light and other excellent local brands.
As the world’s fourth largest brewer, Carlsberg is active in more than 150 countries. The pitch was called after Carlsberg repositioned its brand and launched the new “Carlsberg Light”. Mr Van Lai, Marketing Director of Carlsberg China, indicated that they were looking for a media agency partner that would be committed, in the long term, to help Carlsberg become the fastest growing and leading international top-ranked brand in the China market.
The pitch, which took place in early April, focused on both media planning and buying.
Ada Wong, Managing Director of ZenithOptimedia Southern China, congratulated the team: “We’re honoured to have the opportunity to serve such a world famous international brewery brand, and develop a long-term partnership with Carlsberg. In this pitch, our team demonstrated their in-depth understanding of media trends in local cities. With dedication to developing ourselves as the ROI agency, we are committed to delivering high-quality media planning and buying services to our clients”.
Steven Chang, ZenithOptimedia Greater China CEO, remarked “The partnership with Carlsberg not only proves ZenithOptimedia’s ability to apply our expertise in global media business within a localised environment to achieve effectiveness, but also confirms that our dedication to ROI is treasured by our clients. Whether in the area of consumer behaviour analysis or media and communication integration, ZenithOptimedia is the industry leader. We’d like to explore the China market together with Carlsberg and help build its brands into a global top brand”.
