ZenithOptimedia UK Group has been certified by the CRF Institute as one of Britain’s Top Employers for 2011.

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The CRF Institute announced the leading organisations at its awards dinner last night at The Landmark Hotel in London, in recognition of the organisations that have met the highest standards of HR. The Institute aims to identify the front-runners in HR management.

ZenithOptimedia is committed to developing its people to their full potential, scoring five stars in Training & Development. The company has a buzz about it that is evident from the minute you walk in. Making work enjoyable, lively and fun is at the top of its agenda.

Lara Roche, Head of People at ZenithOptimedia commented “We’re delighted to be listed as one of Britain’s Top Employers for the second year running and particularly proud of our high scores across the challenging areas that the CRF institute sets for this certification.  Our 5 star score for training and development and 4.5 star score for company culture are testament to the great work of ZenithOptimedia’s Talent and HR teams, and to everyone in the company who makes it such a great place to work.”

The certification is based on independent research done by the CRF Institute and audited by Grant Thornton that shows that ZenithOptimedia has outstanding HR policies and offers excellent working conditions. Fifty-eight organisations were certified in this year’s Britain’s Top Employers project and companies were judged on the basis of their scores in these HR-related areas: Primary Benefits, Secondary Benefits & Working Conditions, Training and Development, Career Development, and Company Culture.

“The combination of an aging workforce, the economic recovery, and staff shortage in certain industries is making employers increasingly aware of the importance of selecting and retaining the right people and making sure they come to work every day feeling motivated and engaged,” says Steven Veenendaal, CEO of the CRF Institute. “The 58 certified organisations have put the welfare of their employees at the top of their list of priorities and are doing exceptionally well in offering their employees the best working conditions. You will see that translated in the long-term sustainability of these companies.”

The CRF Institute has 20 years’ experience in supporting organisations in creating genuine and differentiated employer brands.

The Britain’s Top Employers project is a unique combination of HR policy-based research, certification and promotion. All participants have completed a comprehensive research programme called the HR Best Practices Survey, designed to give deep insights into a company’s performance across 11 key areas of HR practice.

For further details on all the certified companies, log onto Britain’s Top Employers’ website www.britainstopemployers.co.uk and the Daily Telegraph microsite www.telegraph.co.uk/britainstopemployers.

ZO UK Top Employer

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