Neil Ascher to Lead ZO Diversified Services in Newly Created Position. Sean Peters Promoted to Senior Vice President, Corporate Development.
ZenithOptimedia today announced the promotion of Neil Ascher to Managing Director, President, Diversified Services for ZenithOptimedia, North America.
In this newly created position, Ascher will oversee core diversified businesses operated by the agency including Newcast, ZO’s brand entertainment division; ZO Multicultural, the strategic planning and consultancy division for multicultural marketing; and ZO Active, a barter trading alliance with Active. Ascher, formerly President of Zenith GPE, will continue to oversee Convergence, Zenith’s dedicated media unit for General Mills and The Program Exchange, the program’s syndication company.
“I’ve been fortunate to work with Neil for the last 12 years,” said Tim Jones, CEO of ZenithOptimedia, N.A. “He is an exemplary and talented executive who is able to successfully manage multiple responsibilities and well-liked and respected throughout the organization.”
The agency also announced the promotion of Sean Peters to Senior Vice President, Director, Corporate Development. His duties include managing the agency’s new business, corporate development initiatives and public relations efforts.
“Sean is a rising star in our organization,” Jones says. “New business is a critical position and I have the upmost confidence that he will continue to achieve great things for ZO.”
Ascher and Peters will report to Jones and replace Dave Ehlers, who was promoted last month to President of Optimedia. Ehlers oversaw Corporate Development, Newcast and ZO Multicultural.
“At ZO, we pride ourselves on our ability to build career paths, succession plans and promote talent from within,” added Jones.
