ZenithOptimedia, The ROI Agency, has granted a $5,000 scholarship to Zuri Pryor-Graves of Howard University as part of its commitment to diversity and media education.
Pryor-Graves, a senior majoring in Advertising, was selected among many top applicants who created a media campaign driving sales at a local Toyota dealership. She is the inaugural recipient of this award.
“I’d like to thank everyone at ZenithOptimedia for this amazing and generous gift,” Pryor-Graves says. “I am so inspired by this award.”
ZenithOptimedia scholarships are awarded annually to students interested in pursuing careers executing success-based marketing and advertising campaigns across multiple media platforms. The company’s partnership with Howard University spans media days, job fairs, internships and recruitment.
“ZO is passionate about recognizing a diverse set of future leaders in the media industry,” said Dave Ehlers, Executive Vice President, Managing Director of ZenithOptimedia. “We are dedicated to helping advance the careers of our next generation and proud to bestow this honor to Zuri.”
