ZenithOptimedia has been retained by Molson Coors to handle its UK media planning and buying account. ZenithOptimedia has held the account since 2009, and will continue to work across Molson Coors’ portfolio of brands which includes Carling, Cobra, Corona, Grolsch and Coors Light.
The win follows a global review that began in March and sees ZenithOptimedia extend its relationship into two additional markets; Bulgaria and Hungary. As part of the contract, ZenithOptimedia will provide a full range of media communications services, including: buying, planning, research, optimisation, digital, SEO and ROI evaluation.
Belinda Rowe, Global Managing Partner and UK Chairman, ZenithOptimedia said: “Molson Coors want the freshest, most innovative thinking and ideas for their brands. The brief was to create bigger, braver communications ideas, and we are proud to be given this responsibility.”
