Global ad expenditure forecast to grow 4.8% in 2012, slightly up from the 4.7% forecast we made in December Large advertisers are investing for growth by spending more on brand building...
Read moreZenithOptimedia announced today the appointment of François Goddet as CEO of ZenithOptimedia Belgium. The appointment is effective immediately. Previously, François Goddet was Head of New Business for VivaKi France. Download François...
Read moreQuadrennial events to help ad market grow in 2012 despite economic troubles. Download Summary Global ad expenditure forecast to grow 4.7% in 2012, up from 3.5% in 2011 Quadrennial events and...
Read moreGlobe Telecom chose ZenithOptimedia to be its media communications agency effective January 1, 2012 in a pitch that spanned several months. The agency consistently scored well across the different criteria set...
Read moreGlobal ad expenditure continues to grow despite stock market turmoil. Download Summary Global ad expenditure forecast to grow 3.6% in 2011 after a modest slowdown in expenditure growth towards the end...
Read moreNeil Ascher to Lead ZO Diversified Services in Newly Created Position. Sean Peters Promoted to Senior Vice President, Corporate Development. Download ZenithOptimedia today announced the promotion of Neil Ascher to Managing...
Read moreZenithOptimedia Asia Pacific Regional CEO Phil Talbot today announced that Ian Perrin has been appointed CEO, with responsibility for the Sydney, Melbourne, Brisbane and Auckland Offices. Download ZenithOptimedia Asia Pacific Regional...
Read moreGlobal ad expenditure continues to grow despite stock market turmoil. Download SUMMARY Global ad expenditure forecast to grow 3.6% in 2011 after a modest slowdown in expenditure growth towards the end...
Read moreDave Ehlers succeeds Antony Young in new role. Download Optimedia, a division of ZenithOptimedia Worldwide and part of Publicis Groupe SA, has announced the promotion of Dave Ehlers to President, Optimedia...
Read moreGlobal ad expenditure to return to pre-recession peak level this year. Download summary Global ad expenditure forecast to reach US$471 billion this year, the same as the peak level of expenditure...
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