In focus: Healthcare continued
Marketing imperatives Pharma brands should use social media to foster positive relationships with experts The more a pharma brand tweets, the more Twitter buzz it will generate Brands are more likely...
Read moreIn focus: Healthcare
Marketing imperatives Healthcare is personal: consumers trust what experts and their friends tell them. Investment in generating positive earned media will be well spent. Paid media is most effective when it’s...
Read moreEnhance your e-commerce partnerships
Data and tech advancements provide an opportunity for seamless integrations between brands and retailers. As a result of GDPR, most companies have cleaned up their data, or at least have a...
Read moreLessons for advertisers from the earnings season
As the latest earnings season for the digital giants – Facebook, Apple, Amazon, Netflix and Google – ends, we take a closer look at the evolution of their performance and assess...
Read moreAugmented Reality will change content forever
Rapid advances in technology have changed the way we discover and consume content. New platforms like Netflix and Spotify have flourished because they meet our human needs story-telling and connection. Now...
Read moreAdspend in Australia
Following a downturn in advertising spend during the second half of 2018, particularly across television, we expect the Australian ad market to grow slightly below expectations in 2019 at 3.5%. Television...
Read moreChallenger brands bring new money to the ad market
Digital challenger brands are helping to spur adspend growth by using venture capital to fund broad awareness campaigns across both digital and traditional media. Internet adspend is leading ad market growth,...
Read moreInternet advertising will exceed half of global adspend in 2021
Internet advertising is booming, and will account for 52% of global advertising expenditure in 2021, smashing past the 50% mark for the first time and well up from the 47% of...
Read moreThe rise of internet advertising challenges brands to grasp new communications opportunities
Welcome to the ninth edition of Global Intelligence magazine, Zenith’s quarterly magazine about the global transformation of media and communications worldwide. This edition marks the first time that we have...
Read moreGlobal Intelligence Issue 9
Zenith has published the ninth edition of Global Intelligence, its quarterly magazine about the transformation of media and communications. As usual it leads with current outlook for the global ad market,...
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